The Value of Keywords in a Job Search

A free tool to maximize yours and understanding ATS systems

Hi everyone,

One of the most common challenges of a job search is getting past the Applicant Tracking System (ATS) and/or showing up in a recruiter's search on LinkedIn. This is why you'll often hear you're more likely to get an interview if your resume goes through someone you know. I dislike this message because it encourages bias, holds people back from applying, and simply isn't always possible or necessary. 

On our small job board, for example, unique links to the employer's ATS system means you won't get lost in the shuffle. That said, it doesn't mean you shouldn't have a plan and strategy when going through an ATS system.

Julia Pollak, Chief Economist at ZipRecruiter, explained in one of our webinars exactly how systems read resumes, by taking key words in the job description and matching them to key words in your resume.

Here's a strategy and free tool to put your keywords to work for you >> 

IT IS YOUR TURN! 👏

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